Utz Pretzels
Utz Pretzel bags started to blend in with the rest of the pretzels on the shelf. This packaging redesign stands out and is different from every other bag. The goal of this concept was to create a lighthearted package that would catch anyone's eye. These bags feel easygoing, whimsical, and lively.
Skills: Illustration | Design Layout | Photography | Photo Manipulation | Hierarchy
Software: Illustrator | Photoshop | Fresco
Brand Elements
